The story

Gold medalists at marketing sportswear to European consumers, the Adidas Group came to KRS looking to amp up the shopper appeal of its retail outlet locations for U.S. consumers through a cap-to-sneakers overhaul of stores. KRS conducted a detailed audit of the competition and custom shopper insights research, then designed the space to resonate with the unique psyche of Adidas’ target American audience. Modular window displays, iconic graphic elements, and grand fixtures create “wow” moments and draw attention into the environment. A strategic layout then guides shoppers through the store to a fresh and ever-evolving selection of athletic products that are thoughtfully merchandised to compel sales. 

Services provided

KRS designs retail spaces for some of the most successful brands in the world. We're creative. We have fun. We're always looking for fresh perspectives. Everything inspires.

We take a holistic approach to each project, building on our clients' strengths and creating new growth opportunities. KRS-designed environments connect with the customer, make a lasting impression, boost brand image, and drive sales. We're award-winning designers. We're a leading brand consultancy. We maximize the customer experience to increase your sales.

What's in store (quarterly)

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