Understanding Today's Shopper

Consumers today are inspired to purchase by two seemingly conflicting motivators. First, consumers’ pocketbooks, still very much affected by the state of the economy over the past few years, continue to inspire conservative purchasing. At the same time, today’s consumers are beginning to feel they’ve pinched pennies long enough. They’re tired of always skimping on indulgences and generally making do with less.

As a retailer, you find yourself facing a riddle, wrapped in a mystery, inside an enigma. How to connect your brand message and make a loyal customer of a shopper who believes they shouldn’t spend too much and at the same time wants to feel like they’re treating themselves to some of the niceties they’ve been denying themselves during this economic downturn.


To download this paper as a PDF, please complete this brief form

KRS designs retail spaces for some of the most successful brands in the world. We're creative. We have fun. We're always looking for fresh perspectives. Everything inspires.

We take a holistic approach to each project, building on our clients' strengths and creating new growth opportunities. KRS-designed environments connect with the customer, make a lasting impression, boost brand image, and drive sales. We're award-winning designers. We're a leading brand consultancy. We maximize the customer experience to increase your sales.

What's in store (quarterly)

Send a message

Or give us a call

Call 800.533.2796