As covered by over one hundred news outlets, including Chain Store Age, Convenience Store News, Forbes, Morning News Beat, MSN Money, Retail Leader, and SEGD - The results of a Fall 2013 survey of over 1200 U.S. Millennial, Generation X, and Baby Boomer consumers, conducted by retail design firm King Retail Solutions (“KRS”), emphasize the changing face of the retail industry and shoppers’ evolving attitudes towards where they will shop for groceries, fresh meals, apparel, and services ranging from haircuts to medical treatment.
Equal parts male/female, and located in urban, suburban, and rural areas across the United Stated, shoppers were polled on their past shopping habits, their current shopping attitudes, their decision making factors, and their top preferred retailers (Target, Walmart, Walgreens, and Costco topped the list in each category), all as relates to purchasing these types of goods from a non-traditional source (e.g., purchasing a fresh meal from a pharmacy or a hair cut from a big box store).
The study also analyzes demographic variances in habit and attitude (age, sex, family status, locale all affect decision making) and suggests that category blurring will continue to thrive, making the embrace of new sales channels both an opportunity for retailers and a source of new competition as retailers expand to compete outside of traditional channels (ex. grocery stores competing with quick service restaurants).
KRS is scheduled to present results from this study and speak on a panel discussing the topic of blurring retail channels and how this evolution is affecting experience design at the Society for Experiential Graphic Design ("SEGD") Exhibition and Experience Design Workshop event held in Washington, DC this August.
On the survey results, KRS executive vice president, Andrew Swedenborg, who will be speaking at the SEGD event, commented, “It can’t all be about one-stop-shop, but if it’s a retailer they appreciate, they are going to shop there and if new, non-traditional items are available for sale, they are going to buy those items. Expanding what you sell is only a part of the equation; delivering a valuable shopping experience is the real challenge.”
To view the report compiled based upon the 4-part study "Click to read" the above document. To download this study as a PDF, please complete this brief form.
- How to Create a Cult Following for Your QSR Chain
- What It Takes to Go From 10 to 100 Locations
- Are West Coast Convenience Stores Missing an Opportunity in QSR?
- Grocery's Size Problem: The Ideal Square Footage
- Manifesting Your Brand into a Physical Space: Focusing on the Customer Experience
- 2016 Consumer Study: Online, In-Store, and Everything In-Between
- Understanding Today's Shopper
- Non-Traditional Retailers Creating Retail Experience
- Study: Consumer Response to Environment
- The Incredible Shrinking Expansion
- Viability of Blurring Retail Categories
- JWT Intelligence - Retail Rebooted
- Happy Holidays From KRS
- Convenience Store News - Exclusive
- Study: Tapping Into the Value of Farmers Markets
- Shopper Insights Study: Close Look at Convenience Stores
- 2015 Consumer Study: Evolving Attitudes On When, Where, and How We Shop
- Shopper Insights Study: Close Look at Fast Food Restaurants
- 2017 Liquor Law Changes: How Has Your State Been Affected?
- Attracting The Right Franchisees