From controlling traffic flow to optimizing signage placement and lighting, from overall brandmessaging to the precision of merchandising, traditional retail professionals have made ascience of maximizing the retail experience for customers and, in turn, maximizing profits forthemselves. Today, non-traditional retailers, such as banks, medical offices, hotels, universities,and day spas are taking note and incorporating the lessons learned by their more conventionalretail forefathers into their own increasingly retail environments.
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