Retail Leader - Make Way for the Millennials

AKA the Y Generation, those consumers known as Millennials (born between 1980 and the year 2000) are a tough nut to crack. What motivates them? Where's the loyalty? How to get their attention? How to win their hearts?

Retail Leader investigates all things "echo boomer" and spoke with KRS' Chris Studach on the research we've done to understand and design to this up-and-coming generation.

"With expensive tastes but meager paycheck, millennials are less loyal to brands and retail banners than other generations..."

To view this story online, click here. To view the Retail Leader summer issue where it was originally published, click here.


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