The Ultra-Premium package was initially developed for use in the ABSCO owned Southern California Pavilions store. Pavilions, located in an affluent neighborhood, adopted our upscale design that enhances and highlights the high-end merchandise in a store-within-a-store concept. ABSCO was looking to refresh the Pavilions brand and their stores. Working with Pavilions 5 brand pillars KRS designed around the mantras and responded with a design that elevates product and their message. The initial design concept was very “So-Cal,” using fresh colors and the laid back professional California style. Special attention was paid to the wine, beer, and liquor retail boutique. Each wine department in the Ultra-Premium stores should be noted with its 200 square foot wine case.