JWT Intelligence has put out an extensive retail trend report focusing on the shift of brick-and-mortar stores into what JWT calls "the third space" and KRS was honored to be quoted in the findings.
"Stores will become more theatrical, more immersive, and more of a life experience rather than simply a place to get something. As much as they are selling products they will be selling a good time, a lifestyle."
Click here to view the full report.
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