KRS' Andrew Swedenborg contributed this exclusive article Category Blurring is Great News For C-Stores to Convenience Store News. The article touches on statistics identified in KRS' recent consumer research study of over 1200 Millennial, Generation X, and Baby Boomer shoppers from across the United States and posits new opportunities, associated risks, and brand strategies for convenience stores looking to evolve their brand and merchandising to meet modern consumer demands.
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