With a view to enhancing the in-store experience for consumers, Grocery Business challenged the creative team at King Retail Solutions to offer up new store design ideas. KRS' Design Director, Todd Cole, also spoke with the magazine:
"... The consumer's shopping journey no longer begins at the front door of the store. The most exciting design trends deliver a new take on what the grocery shopping experience can be for its customers. The retailers that are most effectively managing this revolution are finding ways to mix practical new offerings - for example, healthy, freshly prepared meals, as well as personalized smartphone apps - with unexpected touches of authenticity, such as locally handmade products and unique displays."
We tasked individual members of our creative team with envisioning the technology, trends, design elements, and experiences they not only foresee, but look forward to seeing, in the next evolution of grocery. The response includes everything from working hand-in-hand with local food trucks to devoting special preparation space to special/allergy diets, to planting living walls within the store itself.
Click here to read the full article (choose January/February 2016, then turn to page 52).